The Realization of My Advantages

Each individual is unique—this is one of the very cliche lines which most people hear all too often. However, the reality is that this line is something that we must learn to remember. Being an individual means that we are different from other people and that we have different things to offer for various situations. Every person specializes in a skill or talent where he or she can excel, no matter how insignificant that skill or talent may be for others. Thus, I personally believe that it is important for us to seek our own interests to fully realize our capabilities while enjoying the things that we must do. I view that this is crucial whenever a person reflects on the advantages that he or she possesses. Even during my younger years, I have already been interested in colors and shapes. My parents used to buy coloring books and materials for me when I was a kid, and before I knew it, I was fascinated with colors. I tried various colors to match another color by mixing them in the corners of the plain drawing. As a child, I was developed a fascination for building things with my own hands. However, with my limited dexterity at that time, I was not able to build anything successfully. Although my mother often appreciated the small things that I created, such as boxes I made out of recycled materials, I always felt that I could do it better Thus, as I grew older, I became very keen on details, most especially with the things that I design. I started looking at magazines and was able to distinguish the designs that I like. Sometimes, I draw what I think or directly create things from scratch. Although this activity is very time consuming, I believe that this will hone my skills and will directly address my issues in being a perfectionist. I do think that in order to be the best in my craft, I also need to critique myself constructively. It is essential to be aware of my weaknesses so that I could improve as an artist. My training at Parsons, The New School of Design that offers a world-class education, is something that I have always been very proud of. As the said school is used in a popular reality show as a training ground for many fashion designers, being granted with the opportunity to attend training here would definitely have a great impact in my future career as a designer. Parson has a great faculty and staff members who provide top-of-the-line training for their students. By passing the training at Parson, I gain the impression and image that I am capable of making designs that the world can acknowledge as exceptional. In addition, the training which I have received as well as the design perspectives made me feel confident with myself. Thus, I believe that my training at Parsons provided me a competitive edge. Considering my personal assessment of myself, I believe that I am very unique from the other design students in terms of my willingness and devotion to this field. From the time that I was young up to this very day, I do think that my trivial interest developed into a strong passion for creating designs to make life more beautiful comfortable for people in different walks of life. Hence, my advantage is my passion to work which could be a trademark that would be remembered by others. By making a simple design that is captivating to the eyes of the viewers as well as convenient for those who would use it daily is one of the most important values that I have as a designer. This attitude is one of my competitive advantages that I possess that aid me in creating a name for myself to be acknowledged just like the other renowned artists in the world. For me, advantages are only a plus to the natural abilities and the talents which are bestowed upon us. Nevertheless, my education, personality, perspective, and my passion are the best advantages that I have. These competitive advantages will stand as my weapons to prosper and be noticed as an artist in my own genre and be appreciated by those who also believe in the mixture of beauty and comfort.

Li & Fung Case Study

Li & Fung is an export trading company from Southern China that was founded back in 1906 by Fung Pak-Liu and his partner Li To-Ming. Li & Fung grew from a traditional export trading company to global supply chain management company it is today. After the passing of Liu, To-Ming decided to sell his shares. After both graduating from Harvard, Fung’s sons, Victor and William took over the company in 1974 and moved it to Hong Kong. The Fung brothers were both highly intelligent individuals. They used new ideas and innovation to turn the company into a more professionally managed firm that went public in 1992 (MacFarlan, 2005). Li & Fung manages the global supply chain for high volume and time sensitive consumer goods for large companies such as Bed, Bath & Beyond, Avon, The Limited and Warner Brothers (MacFarlan, 2005). The company operates in 40 economies and employs over 20,000 people worldwide (MacFarlan, 2005). I think part of the success of the company was that the brothers worked so well together. They each had their own strengths. While Victor was more of the strategic thinker and thought long-term, William focused on the operations and making money. As the CEO of the Group’s e-commerce stated a combination of both thought leadership and execution, with the unique relationship between Victor and William cementing the entire organization Although the company was spread out with different offices around the world they provided a centralized IT, financial and administrative support out of their Hong Kong office. However they had a decentralized corporate structure so that they were easily able to keep up with the up and coming fashions because as we know the styles are constantly changing. Li & Fung also had a very competitive compensation package and had bonuses that were based on profits which was different than other companies that had more restrictions. Along with the internet revolution, Victor and William were fast to understand and adapt to the changes brought on by new technology. By 2000 the company wanted to extend its supply chain via the Internet. Prior to this the only thing that was done was through an internal Intranet. This did expedite the orders but only with the manufacturing plants since they were able to track their orders. It also helped increase the speed of the orders because they did not need to send someone a sample to inspect via regular mail. They were now able to view the item online and approve it. Two years later they launched extranet sites so they were linked to their key customers and were personalized to meet the customer’s needs. This helped streamline all communications since their customers were able to track the progress of their orders. The only issue was all of the software development was outsourced and was not handled by Li & Fung’s employees. Management was aware of the success the extranets were having and finally started to consider looking at their online options. When looking at their options they wanted to make sure that they were doing it from within the company and not outsourcing. Michael Hsieh, president of LF International Inc. had met with John Suh, CEO of Castling Group which was an Internet start-up company. Suh was someone that Li & Fung needed in order to successfully start up their online side of the business. The confusing part with this is it was going against what Li & Fung had said about not outsourcing and keeping it within the company. They wound up working with the Castling Group and bringing them on board as part of their management team. John Suh stepped down as CEO of Castling and became CEO of lifung. com (MacFarlan, 2005). All in all they hired about 20% of Castling Group employees so it was not as bad as it first seemed. The good thing with hiring this outside company is the experience that they bring to the table. Since it was a new team they focused on team building to build the trust within the team especially with how fast they needed this project to move. This helped the employees work well together to get this project done. I feel that what helped them move along was the trust they had with the companies they were already dealing with because they had proved to them that they were more than capable and also focused on value and loyalty. The company put their customers first. They still believed in the old-economy know how. Another thing that made them stand above some of the others is when Li & Fung started to focus on the small and medium-sized enterprises (SMEs). This was decided after they did some market research. These smaller companies want the same options as the larger companies when ordering their products. Lifung. com allowed the smaller companies to at least get some options for customization unlike other online companies. Usually the smaller companies are not able to compete because they do not have the options to customize their product as much. By lifung. com being flexible and innovative it allowed them to reach even more businesses. In addition to focusing on SMEs, Li & Fung should focus on acquiring or merging with competing firms. The company should try to get into markets in developing countries such as India. It would also be beneficial for the company to try to break through into new products that are complementary to clothing such as footwear. Overall, the company been successful with its online company. They made the customization options easy for the customers. The customers were able to complete their orders twenty-four hours a day and seven days a week. We all know how important it is for customers to have the flexibility and easy access to the internet as well as the ability to have access to orders at their convenience. Throughout its growth, the company stayed focused on the understanding of information systems and technology which enabled them to stay ahead of their competition.

Discussion Essay Example | Topics and Well Written Essays - 500 words - 20

Discussion - Essay Example icle, â€Å"Effective Communication-That is just what I mean† by Santosh Sachdeva, the author has emphasized on the importance of effective communication. The author has also highlighted the significance of accurate body language and tone while communicating with the other person. Body language, voice and words play are the most essential elements of an effective communication. A person can misunderstand or misinterpret the meaning of the entire message; if any element of an effective communication is absent from the message. The author further adds that feed back or the response signifies that the message has been understood by the receiver. However, we cannot ignore the issues that generally emerge during any communication either it is done verbally or nonverbally. People often ignore what other person is saying. They focus more on their response rather paying attention to the words of other person. People make errors in communication either they are bounded by their ego or they feel superiority complex over the other one which damages the effectiveness. Perception is another issue which causes damage to effective communication. People often ignore the message of a person who is low in status or less privileged. On the other hand, people pay more attention to the words and meanings of the person who is more sound and stable than the other groups. Sometimes people ignore the message conveyed to them in state of stress. People believe what they see, they acquire from their surroundings and what is being fed in their minds rather they communicate and talk with other groups to justify the authenticity of the information. To avoid issues in communication, it is very important to listen actively to the words of the speaker and to give a proper feedback to the person in order to assure him that you have understood the message and the

An report for the subject Contemporary Developments in Business and Essay

An report for the subject Contemporary Developments in Business and Management - Essay Example The problem does not finish here. In fact, it emanates from here. There is an array of internal and external influences cast upon any contemporary business organization. Economic conditions fluctuate, systems and processes undergo changes, competitors launch fresh assaults and shareholders pressurize. But the organization explores specific ways to deal with all these crests and troughs. In fact, organizations develop strategic approaches to adapt and flourish with the constantly changing internal and external environment. There are various external and internal factors that influence the functioning of a business enterprise. Researches and studies have brought forth the following major parameters that affect the business process: These are broad outlines. Different factors interact with one another to give rise to a complicated business management problem. For instance, analysis of contemporary organizational and people management issues in the context of change, innovations and imitations brings forth issues of leadership style, facilitation of creativity and the systemic management of complex change. Similarly, the role of technology has to be analyzed as both a source and enabler of change. All this implies that different factors affect the overall business environment. Therefore, it becomes important to analyze them both from a larger and a specific perspective before adopting a new approach to deal with a situation. The tasks of crafting, implementing and executing company strategies are the heart and soul of a business enterprise. Therefore it is imperative to strategize keeping into consideration the gamut of external and internal factors that affect the business on the whole. Successful companies recognize and respond profitably to all these factors, which actually are a host of unmet needs and trends. These companies realize that the business environment presents a never-ending series of opportunities and threats. Consequently, the

HR Linkage Model - Part II Assignment Example | Topics and Well Written Essays - 250 words

HR Linkage Model - Part II - Assignment Example organization can be said to be dependent on the factors stated above, the human resource function of the organization should always be given priority attention when it comes to the demonstration of strategic value. The basis for this assertion is that all the other components of organizational growth are not run automatically but by employees who are expected to have the right form of training and competence (Schneider, 2006). I have always believed in using lean thinking in achieving organizational growth, and even though you do not make specific reference to this concept, I find that that is what your input is trying to arrive at. This is because according to Lawler, Jamrog & Boudreau (2011), it is when lean thinking is applied by organizations that the cost of production can be reduced without losing efficiency and productivity. Having said this, I support your position very strongly that there ought to be a form of cost balancing within your organization in order to improve productivity. Even though you make reference to the use of HR scorecard, I would like to ask if you have really considered the factors that can help employees develop their skills and talent in order to score highly on the scorecard. I would agree with Becker, Huselid & Ulrich (2001) that continuous training and development is necessary in ensuring that employees are well placed to ensure that they deliver

Research evidence suggests that the great majority of western Essay

Research evidence suggests that the great majority of western multi-national companies decide against sending female expatriates to non-western countries. Evalu - Essay Example marily local nationals, and therefore must closely adhere to local norms on hiring--or not hiring--female managers, transnational corporations are not similarly limited; because the corporate culture of transnational firms is not coincident with the local culture of any particular country, transnationals have greater flexibility in defining selection and promotion criteria that best fit the firms needs rather than those that most closely mimic the historic patterns of a particular country’ (Adler, 1993, 4). The above differentiation between domestic companies and transnationals regarding the criteria set for the hiring of managerial staff has a significant value for the case of expatriates. Because transnationals, as explained above, are free to decide on their staff (in terms of not being ‘engaged’ by the local cultural demands) their decision on hiring expatriates cannot be examined as of its reasoning. Moreover, in order to understand the position and the role of expatriates we should refer to the following categories of foreign assignments as they have been presented by Bruning et al. (2005). More specifically, in accordance with the above researchers the ‘various types of foreign assignments include: a) Relocating an employee and family to a target country (expatriates); b) Developing management staff from the local country (inpatriates), or c) Utilizing employees in frequent short-terre assignments (flexpatriates) to transfer area-specific knowledge’ (Bruning et al., 2005, 21). According to a definition given by Gentry et al. (2001, 369) ‘business expatriates are sojourners sent to a foreign country by multinationals with the intent to control the company operations and to provide technical and administrative services’. The above descriptions of the role of expatriates are useful in order to understand their responsibilities but also their rights when deciding to be ‘engaged’ on this specific type of employment. At a first level, it has

Organizational Resource Management and Business Strategy at Staples Case Study

Organizational Resource Management and Business Strategy at Staples Organization - Case Study Example In regard to Staples organization customers, it is important to note that it serves its customers under its original name in the United States, United Kingdom, Brazil, India, Germany, Portugal, Austria, France, Norway, China, and Italy, while it operates subsidiaries in Canada, Belgium, Netherlands, and Argentina. Staples organization’s customers have comprised of large global and national organizations as well as the wholesale and retail customers (Staples, 2012). The organization has highly customized services and products that are aimed at addressing the unique needs of large global and national organizations. For example, Staples Advantage that operates in most European countries is designed to provide customized services and products to both global and national customers in countries they are operating in (Staples Advantage, 2012). ... However, in order to ensure that a widened customer base receives their purchases conveniently and to facilitate convenience and accessibility of its products and services, Staples organization has involved a number of suppliers in its business (Staples, 2012). It is important to point out that there are criteria that have been set by the organization for a company to become its supplier, as well as legal requirements that must be complied with before a company becomes a supplier. Selection of suppliers is usually based on merit. As already been noted, the Staples organization deals with a wide range of products and services. This is very important considering that it is a listed company and therefore has to enhance its profitability. Staples products include the following: promotional products, technology, office machines, technology, furniture, and business services. These products are available online as well as in Staples stores. In order to boost its sales and enhance profitabil ity, the Staples organization recently launched a new line of products that are designed by Martha Stewart Living Omnnimedia Inc (Dow Jones Newswires, 2012). Competition in the retail industry dealing with office supply is usually immense because of changing customers’ expectations and increasing demands. The main competitors of the Staples organization are Office Depot Inc. (ODP) and Bed Bath & Beyond Inc. (BBBY). Bloomberg Businessweek (2012) notes that Staples’ capital structure relies on debt level that is comparable to the retail industry norm, that is, at 12.68%, which represents a decline from the previous fiscal year.

MKT5A5 Application coursework Assignment Example | Topics and Well Written Essays - 2000 words

MKT5A5 Application coursework - Assignment Example The ‘open skies’ agreement with the US in 2007 and government deregulation in the 90s has seen the two major airline sections alter their strategies to stay in line with these changes (Data Monitor, 2014). There two major sections, one is the major global carriers for instance, British Airways and low budget carriers such as Ryanair. In addition to the 9/11 attack, the volatile economic effects and the rise in oil prices has seen a number of airlines go into liquidation. This essay analyses British Airway’s adverting strategy. British Airlines is the leading airline in the UK and its history can be dated back to 1919, however, the British Airways Group began its operations in 1974 (Data Monitor, 2014). During its years in operation the entity has moved from a government-owned entity to a private firm and has undergone a series of reorganisations making it the second largest airline in Europe and third globally. Currently, the airline has flights in over 300 destinations across the world and has over 33 million passengers (Data Monitor, 2014). It is clear that the airline has been adversely affected by the global economic crisis calling for the need to review their advertising strategy to reach a high number of consumers and manage its brand more effectively. British Airways launched a major campaign in eleven years with a  £20m funding by using its employees to promote the desirable qualities of the airline a few months after solving the controversial cabin crew dispute (Sweeney, 2011). The TV advertisement was displayed on British Airways Facebook page and was first aired in the UK and US markets before it was aired to other global markets. The outdoor campaign and supporting press was included in seven advertisements stressing on the skill and experience of the British Airways staff. One print advertisement was done on a baby jacket to draw attention to the fact that the staff members were trained to deliver babies if need be the

Face Recognition Essay Example for Free

Face Recognition Essay For humans, faces are the most significant for visual stimuli, a fact that becomes apparent in social settings—as a species we are constantly, almost obsessively, monitoring each others faces, paying close attention to subtle details that can give some insight into the emotional state, level of engagement, or object of attention of our associates. Fluency with faces offers great social advantages, allowing one to glean aspects of anothers internal thought processes and to predict their behavior. (Leopold, 2010). Explain the processes associated with face recognition, identification, and classification Concept generally refer to the abstract notion of what that category represents in one’s mind. ((Robinson-Riegler, 2008). The recognition of individual faces is in some ways the pinnacle of human visual performance. Because all faces have the same basic configural appearance (for example: two eyes above a nose and mouth, sometimes called the first-order configuration), individuals must be identified by subtle deviations from this prototypic pattern, sometimes referred to as second-order relational information or configuration . To process facial identification an individual depend on the process of first-order relational information, the information about the parts of an object and how those parts relate to one another. For face recognition, this would involve an analysis of the person’s facial features and the relationship among those features. However, first-order relational information is not enough to recognize faces; simply noticing that two eyes are above the nose, which is above the mouth, may be enough for recognition that something is a face but doesn’t allow for recognition of who the face is. To recognize faces, we need second-order relational information. Second-order relational information involves comparing the first-order analysis to facial features of a â€Å"typical,† or â€Å"average,† face. This typical face is built up through experience and serves as an implicit standard against which we compare the faces we see. Inverting a face disrupts the encoding of second-order relational information When we deal with information, we do so in steps. One way to think of this is to picture the process of acquiring, retaining, and using information as an activity called information processing Information comes from the outside world into the sensory registers in the human brain. This input consists of things perceived by our senses. We are not consciously aware of most of the things we perceive; we become aware of them only if we consciously direct our attention to them. When we do focus our attention on them, they are placed in our working memory. (Education, 2011) Even when perceivers are presented with stimuli in suboptimal conditions, the face-processing system is still capable of extracting categorical knowledge in a rapid and accurate manner. Third, category activation is sensitive to the typicality of group members. In categorical thinking people identify with groups who they are familiar with. Analyze the role of encoding and retrieval processes involved with long-term memory and how this affects face recognition. Early perceptual processes (and their associated products) also appear to play an important contributory role to the generation of categorical thinking. Categorization is a fundamental property of the brain. Categorical thinking streamlines most aspects of person perception, including decision making, memorial functioning, and attention processing (Cloutier, 2005). People are skilled with various levels of understanding along with other social agents. From only a few visual cues, a person is able to process detailed impressions of others, identify the sex, emotional status, and identity of conspecifics ; and infer the hidden internal states (example. goals, intentions) that create their plan of purpose. In social cognition, the two basic processes that serves or promotes a person perception are categorization and individuation . Individuation, in contrast to categorization, the individualistic view other people not as members of distinct social groups but rather as unique entities. Individuals are guided by two distinct cognitive processes. These two processes operate at the early stages of a person’s perception, relevant with the process of object recognition. The individual is capable of making individual judgments about stimuli corresponding to prior perceptual experience. As part of the face recognition process, a face must activate a face recognition unit a stored representation of that face in memory. If activated, the person is recognized as familiar. Next, the face recognition unit must activate the person identity node which stores biographical information about the person. If activated, this biographical information becomes available (Robinson-Riegler, 2008). Prior to the retrieval of information from long-term memory, however, a great deal of social-cognitive processing has already taken place. perceivers have resolved the perceptual puzzle of identifying social agents from available visual cues. This includes, but is not restricted to faces. (Cloutier, Discuss at least two possible errors that can occur with face recognition, such as misidentification and self-recognition. Our knowledge of our own face seems inseparable from our general knowledge of self and who we are as individuals, our likes and dislikes, our personal history. Unconscious transference, occurs when a witness fail to identify or distinguish between a target person, for example, falsely identifying an eyewitness may result to imprisonment of an innocent person Robinson-Riegler, 2008). As individuals we confront the world with our faces, from the time of birth to the time of death. The age and gender of a person are printed on their faces. Emotions are expressed in a person’s facial expressions. The open and instinctive emotions that Darwin wrote about, as well as the hidden or repressed ones that Freud wrote about, are displayed on our faces, along with our thoughts and intentions. People have p hysical attractions toward each other, a person may admire the physical attributes such as arms, and legs. In spite of what draws one attention, the face is the first and last that is judged, whether it is beautiful in an aesthetic sense, fine or distinguished in a moral or intellectual sense. The face of an individual defines a person character and experience. Face recognition is crucially important for humans, and the vast majority of us are able to identify thousands of faces individually, or to easily pick out familiar faces in a crowdProsopagnosia or topographical amnesia are lifelong conditions that does not decrease as one grows older.

Culture and Ethnicity Essay Example for Free

Culture and Ethnicity Essay Belarus has a diverse culture and ethnicity. Statistics from the 1989 population census revealed that the Belarusian in soviet union were majority making up over 77% of the total population, the Russians cover 13. 2%, the poles 4. 1% Ukrainians 2. 9% and others who include Tatars, Lithuanians and Latvians cover 2. 9%. I am a Belarusian, a community that makes up the large majority of the people (Mongabay 2009). The Belarusian language is east Slavic tongue which is intimately related to Ukrainian and Russian. The language is the soul of the nation and an important aspect of culture a part from being a means of communication. The Belarusian, have diverse religious affiliations. I am a Russian orthodox Christian though other religions also exist in the region; the Protestants, roman Catholics, Jewish and Muslims (Mongabay 2009). Family and community history describe the current multi-culture as a product of millennium development with several external influence like physical surroundings; merger of Slavic and Baltic natives, paganism, orthodox religion interaction with literary customs, lack of natural borders and a diversity of religions. Education in Belarus region is compulsory for all the age groups seven to seventeen years especially in the primary school and secondary school. During the communist reign, teaching was chiefly done in Russian with no Belarusian but this was changed in 1992 when Belarusian was made the national language and to be used in schools. The healthcare services have failed to meet the requirements of the large population, the staffs is poorly trained and substandard technology cannot conform to new changes (Mongabay 2009). The human service organizations have created some centers like the republic centre on AIDS to help manage the national problem. Reference Mongabay. com (2009) Belarus Society: Country Studies. Federal Research Division retrieved on 20th January 2009 from http://www. mongabay. com/reference/country_studies/belarus/SOCIETY. html

Aluminium Metal Matrix Composites: Literature Review

Aluminium Metal Matrix Composites: Literature Review Literature Survey- Based on Aluminium Metal Matrix Composites. 1]Shilpa P.S et al They studied the effect of reinforcement of Boron Carbide with the Al2024. By adopting stir casting technique fabricated the specimen by varying the wt% of Boron Carbide. The specimens are developed as per the ASTM. In the end they come to know that as the reinforcement Boron Carbide increased by wt% increases the Hardness, Tensile strength and Yield strength. The percentage of elongation decreases with the increase of Boron Carbide in the composition. 2]F.Abdi et al-They investigated the effect of 5 wt% of TiB2 as a reinforcement with the Al356.1 metal matrix at various temperature i.e.750c, 850c, 950c using stir casting technique. They found that at temperature 950c shows best result s for Tensile strength and Hardness and the TiB2 particles are homogenously distributed. 3]Sandeep Kumar Ravesh et al(C)-They investigated the effect of the various weight fraction of SiC i.e.2.5%,5%,7.5% and 10% and 5% flyash is reinforced with Aluminium 6061 metal matrix composite by using the stir casting method. They observed that Tensile strength, Harness and Impact strength increased with the increase in weight fraction of SiC particle. A best tensile strength 115 N/mm2, hardness 93RHN and toughness value 7.8 for 10% SiC and 5% flyash reinforced composite material was obtained. 4]K.L.Meena et al(D)-They investigated the mechanical properties of the   developed SiC reinforced with Al6063 metal matrix composite material using Melt stirring technique where the experiment was carried out by varying the reinforcement particle size such as 200 mesh, 300 mesh, 400 mesh with the different weight percentage i.e..5%, 10%, 15% and 20% of SiC particle reinforced material. The stirring process was carried out at the speed of 200rpm using the graphite impeller for a period of 15min. A homogenous dispersion of SiC particle in the aluminium matrix was observed. The tensile strength, hardness and yield strength were improved with the enlargement of particulate size and weight percentage of SiC. Percentage reduction area and percentage elongation and impact strength decreases as the increase in reinforced particle size and weight percentage of SiC particle. Maximum hardness (HRB) 83 and impact strength 37.01 Nm was achieved. 5]H.G.Rana et al-They investigated the mechanical properties and wear properties of Al7075 with the reinforcement of Boron Carbide. They concluded that using the using Friction Stir casting the fabricated specimens provides uniform mixing and enhances the tensile strength and hardness. Hence the microstructure are studied with the help of Image analyser. Based on Zirconia as Reinforcement. 6]Ram Narayan et al They investigated the effect of flyash and zirconia with the mechanical properties of Aluminium 6061 alloy composite samples developed by using the technique Stir casting. They developed the specimen by varying the zirconia (5% and 10%) and kept the flyash 10% as a fixed percentage by weight fraction. They observed that due to the presence of flyash and zirconia Hardness and Tensile strength was increased where the elongation decreased as compared to the unreinforced aluminium. The characterization will be done using the scanning the electron microscope machine and image analyser. 7]S. Roseline et al They observed the mechanical properties of aluminium alloy mmc with the reinforcement of fused Zirconia alumina. They developed the specimens by varying by the weight fraction by percentage. They evaluated the mechanical properties which indicates the variations in the Hardness, Tensile strength and Impact strength. The optimum result for mechanical properties found on the reinforcement to be 90 and 10 by weight percentage of the matrix respectively. 8]Jithin Jose et al-They investigated the effect of flyash and zircon (zirconium silicate) with the mechanical properties of Aluminium 7075 alloy and the stir casting technique was adopted to develop the specimens by varying weight percentage .They after conducting the different test concluded that keeping the zircon at a fixed weight percentage and varying the flyash found that the wear rate decreases where the tensile strength and the hardness increases. 9]Adil Ahmed.S et al-They studied the incorporation of Zirconium Nano Particles in Al356.2.The stir casting technique was used for the development of composite specimen where the Al356.2 is heated at around 750c and the Zirconium Nano particles are added .Mechanical properties are increased for 15wt% of reinforcement particle developed at 750c shows homogenous reinforcement particle and through using the Scanning Electron Microscope the microstructure of the specimen shows homogenous reinforcement. 10]J.Jenix Rino et al-They investigated the mechanical properties of Aluminium 6063 alloy composite enhance i.e. strengthened by the addition of alumina particle and zircon sand with an overall reinforcement in the Al6063 material matrix. They observed the Hardness and Tensile strength of the composite having higher value at the composite developed specimen, which having reinforcement mixture of 4wt%ZrSiO4+4wt% Al2O3. 11]K.B. Girisha et al-They studied the effect of various weight fraction of zirconium oxide nanoparticle i.e. 0.5%,1%,1.5% and 2% reinforced with Al356.1 metal matrix composite by using stir casting technique. Here they observed that particle agglomeration in the composite is due to high amount of zirconium oxide nanoparticle. Hardness and wear properties are increased as the increase in weight fraction of zirconium dioxide nanoparticle. 12]M.A.Baghchesara et al They studied the mechanical properties of developed composite specimen using the stir casting method where they considered zircon and TiB2 ceramic particles with size 1 micron and the temperature 750c respectively. The microstructure were studied by using scanning electron microscopy and hence the dispersion of reinforcement as noted. Situation of compounds of the developed specimen were examined by XRD. The end results shows mechanical properties and microstructure behavior of composite was improved compared to the monolithic alloy. Microstructures of the composites in as cast conditions shows uniform distribution of the particles and reveals the better bending in case of zircon reinforced composites compared to the TiB2 composites. But increase in the amount of reinforcement shows better conditions in case of TiB2 reinforced composites. Based On Flyash with Aluminium- 13] H.C. Anilkumar et al-They investigated the mechanical properties of Al 6061 reinforced by flyash. They fabricated the composite specimens using the stir casting method. They developed three sets of composites with particle size of flyash of 4-25,45-50 and 75-100 µm was used. The three set of composites are developed by varying weight fraction of 10%, 15% and 20%. The mechanical properties are like Tensile strength, Compressive strength, hardness and Ductility are studied. They found that increase of particle size of flyash decreases tensile strength, compressive strength and hardness of the developed specimens. They also find that by increase of weight fraction of flyash increases compressive strength ultimate tensile strength, hardness but decreases with increase of flyash particle size. 14]Muruganandhan.P et al-They investigated the effect of flyash reinforced with Al6061.By varying the wt% of flyash using the stir casting method the specimens was developed. The found that increase of flyash increase the mechanical properties upto 20% of fly ash in the metal matrix but the corrosion resistance decreases with increase of flyash addition. 15] M.Sankar-They investigated the Silicon carbide and Flyash reinforced with the Aluminium 6061 alloy.They developed the specimens using the stir casting method.They found that as the reinforcement contents increased in the matrix material, the composites hardness also increased. Tensile strength decreased with increased amount of reinforcement.   The wear rate of the composites reduced with increased weight percentages of the reinforcements. Who was Responsible for the Cold War? Who was Responsible for the Cold War? When looking at the issue of who was responsible for the cold war, we have to look at what the relationship between the United States and USSR (Union of Soviet Socialist Republics) was like before the start of World War Two. By the end of the nineteenth century Marxism in Western Europe was becoming more and more national. The imperial implications of both Marxist thought and Russian history provide the broad background and context for understanding soviet involvement in cold war. The soviet worldwide had been shaped by a history that was dramatically different from that of the west  [1]  . For example the Bolshevik revolution, the civil war, and the experience of World War two all contributed to a unique soviet perspective. Furthermore after the revolution of 1917, soviet Russia assumed the responsibility of spreading the Marxist message. Stalin seen himself as the keeper of the Marxist faith, it would emancipate mankind  [2]  . In addition historians such as Zubok and Const antine suggest that history gave the Russians the reason to see themselves as saviours of the world. Due to the events that occurred before the Cold War we can see this. Furthermore historians believed that each of them would make his own intricate cold war journey, guided by the two misleading suns of empire and revolution. Many historians believe that it was because, the United States and USSR ideologies were so different and believed that to be the underlying cause for their fear of one another. For example Russia was communist which put the needs of the state ahead of personal human rights and was ruled by a dictator. The USA was a capitalist democracy which valued freedom and believed that communism was something to fear. Americans saw themselves as champions of the free world, and tyrants such as Stalin represented everything the United States opposed. At the same time, the Soviets, who believed that capitalism exploited the masses, saw the United States as the oppressor. To emphasise the difference between the two nations we can see this by looking at their visions of the world. For example Stalin saw the world as divided into two camps: imperialist and capitalist regimes on the one hand, and the Communist and progressive world on the other. In 1947, President Harry Truman also spoke of two diamet rically opposed systems: one free and the other bent on subjugating other nations. Although World War Two was meant to be the War to end all wars it was not, the repercussions and the aftermath of what the war had caused, it just lead to a more apprehensive atmosphere all over the world, and as we can see this was defiantly the case when considering the relationship between the US and USSR. Although relations went on a downward spiral after World War Two it was not always this way, they were once allies during World War Two. However things changed after WW2, once the threat of Hitler was over, they became fearful of each other, Russias hatred for capitalism deepened when they was not rewarded for their efforts during World War Two, instead they became focused back on by the world that they was the threat the red scare began to intensify. Moreover historians have suggested that because of the enormous sacrifice of the Russian people in the Second World War, had led to the soviet lea ders to believe that the allies owed them a great deal. The cold war emerged from the ruins of world war two  [3]  Stalin expected to be rewarded for their contribution in the war especially when Russia lost 27 million people. His primary task was to regain the territories lost to Russia during the war and revolution from 1915 to 1921: the Baltics, Finland, Poland, and Bessarabia. This goal was virtually fulfilled by the end of 1945. The Cold War was a period of East-West competition, tension, and conflict short of full-scale war. It was characterized by mutual perceptions of hostile intention between military-political alliances or blocs, both systems believed that they were doing the right thing. The events that happened before and after World War two had an irreversible impact on how both of these countries perceived one another. Furthermore Stalins foreign policies contributed an enormous amount to the tensions of the Cold War. His aim, was to take advantage of the military situation in post-war Europe to strengthen Russian influence, this was perceived to be a threat to the US and everything they stood for. Stalin was highly effective in his goal to gain territory, with victories for example in Poland and Romania. To the western world, this success looked as if it were the beginning of a series of Russian aggressions. The aggressive expansion in Eastern Europe was one of the main reasons for the cause of the cold war. Therefore it can be questioned that if the Soviets had not adopted the expansionist policy, then the Truman Doctrine and the Marshall Plan may not have been initiated to keep Stalin and his spread of communism at bay. Furthermore Stalins own persona could be seen as another cause for the cold war, for example when Ivan Maisky and Maxim Litvinov were appointed in 1943. Maisky wrote that the main soviet goal after the war would be to ensure a durable peace enough for the USSR to become so powerful that no combination of powers in Europe or in Asia could even think of threatening her  [4]  . This suggest that even though Russia had not got the rewards they was expecting from World War two and the contribution of the west in the civil war in 1918 all contributed to Stalins view on spreading Communism and being strong enough to not be threatened or have a fear of being invaded by any other country. In addition Stalins actions to wanting to spread communism throughout the world, lead to policies such as the china policy which historian Odd Arne Westad came to the conclusion that Joseph Stalin china policy in the fall of 1945 was as aimless and incoherent as his European policy. However much he hoped to avoid post war confrontation with the United States, Stalin could not make his mind how to achieve this aim.  [5]  This view gives important insight into the impact of Stalins persona on the origins of the cold war. In addition Historians have also wondered whether another cause for the cold war was Stalins poor diplomacy. For example the diplomatic pressure he put on turkey caused him great problems with the west and later in 1948 his attempt his attempt to remove Tito in Yugoslavia by means of communist democracy backfired and only weakened their position. The errors Stalin made and the policies he created showed him to be aggressive and wanting to expand USSRS borders spreading they way of communism. This ultimately created more of a hysteria and fear in US, therefore being a main contributor to the cause of the Cold War. In addition when the Western democracies and the Soviet Union met up to discuss World War II, and the nature of the post-war settlement at conferences in Tehran 1943, Yalta February 1945, and Potsdam July-August 1945. At these conferences the Soviets agreed to allow the nations of Eastern Europe to choose their own governments in free elections. Stalin agreed to the condition only because he believed that these newly liberated nations would see the Soviet Union as their savoir and create their own Communist governments. When they failed to do so, Stalin violated the agreement by wiping out all opposition to communism in these nations and setting up his own governments in Eastern Europe, causing the situation to intensify. To make the situation worse, Stalin deepened the estrangement between the United States and the Soviet Union when he asserted in 1946 that World War II was an unavoidable and inevitable consequence of capitalist imperialism and implied that such a war might reoccur. This resulted in an increase in world spread fear of communism due to Stain basically going towards the thought of another World war, which could have lead to a nuclear war. In addition many of the tensions that existed in the Cold War can be attributed to Stalins policy of Soviet expansion. It is necessary to consider that the role of Stalin can be seen as a catalyst to the Cold War Furthermore the situation involving Poland was that Poland had always been the key state needed from which to launch an attack against Russia. He also wanted Poland to have a pro-Soviet government. Therefore after some time, he set up a communist government in Poland. He said that his control of Eastern Europe was a defensive measure against possible future attacks to the west it appeared to them that Russias attitude went against all of the promises that Stalin had made at Yalta mainly that Stalin would permit free elections in the eastern European states. Russia argued that it needed to maintain a sphere of influence in the area for security reasons. This caused further anxiety over Stalins policy of expansion. This then lead to the West to introduce the Truman Doctrine and the Marshall Plan, both of which sought to arrest the spread of communism. The initiation of the Marshall plan for European recovery, however from Stalins point of view the marshal plan was a large scale attempt by the United States to gain lasting influence in Europe. The marshell plan was a serious challenge to Stalin vision of a future Europe as well as to German- soviet relations. Thus he had to protect his borders but by doing so it caused him to look like an aggressive bully towards countries that would not follow his lead. For example when leadership of Czechoslovakia hesitated before ending their participation in the Marshall plan it outraged Stalin, he told Czechoslovakia immediately to cancel the plans to receive aid from the US, Gottwald (leader of Czechoslovakia) complied. This just shows the intimidation Stalin was willing to put other nations through to keep them communist and not wade to the side of the US. The nations that complied with Stalin and agreed not to participate in the Marshall plan, their economies deteriorated, while those of th e western European states began to recover and see improvement in their economies. To Stalin this was a challenge of his authority in Eastern Europe, therefore his next actions was to focus on Czechoslovakia, the communist group in Prague carried out a coup in February of 1948. Shortly after the coup the Czech president was replaced by the leader of the Czech communist party, Gottwald. Furthermore it was incidents like these that caused outrage in the western world, the intimidation of another country to not take a chance that could help their economy, to stop them countries from distracting from the way of communism rather than capitalism. Thus if Russia had not behaved and acted this way due to their expansion policy , it may not have ever got out of control and there would have been no need to implement the Marshall plan which lead to the implementation of the Truman Doctrine. To further Americas fear of communism, due to their aggressive foreign policy, between 1943-46 most western European Communist parties were at a peak in the years immediately following World War Two. The French Communist Party, for example, won almost 30% of the vote in 1946 elections. Greece was in crisis they were at the brink of civil war which finally occurred in 1946 after the Greek communists tried to seize power in 1944 due to a rise in communist leg guerrillas. This resulted in an economic crisis which at the time was being supported by Britain however this was no longer possible. Therefore America stepped in because they feared that the people would look more towards communism through desperation. This then resulted in the introduction of the Truman Doctrine in March, 1947. The Truman doctrine announced that was to be given to Greece and Turkey in the stated context of a general war against communism. The US gives $400 million as aid to help Greece in their economic crisis. However it can be said that in many ways, the Truman Doctrine marked the formal declaration of the cold war between the United States and the Soviet Union .It also solidified the United States position regarding containment. However, even though this suggests that US started the war, but if Russia had not been aggressively expanding their empire and spreading communism then it would not have caused the US to intervene and introduce the Truman doctrine due to their fear of communism. By 1946, the United States and Britain were making every effort to unify all of Germany under western rule. The Soviet Union responded by consolidating its grip on Europe by creating satellite states in 1946 and 1947. One by one, communist governments, loyal to Moscow, were set up in Poland, Hungary, Romania, and Bulgaria. Stalin used Soviet communism to dominate half of Europe. This created more of a mistrust in the USSR and the US relations resulting in the build up to the Cold War, and evidently showing that the roots of the problem was the Russias expansion policy. In relation to the previous point made to show Russias expansion during the time leading up to the Cold war, we have to look at Winston Churchill Iron Curtain. Churchill said that From Stettin on the Baltic to Trieste on the Adriatic, an iron curtain has descended across the continent. Behind that line lie all the capitals of the ancient states of central and Eastern Europe -Warsaw, Berlin, Prague, Vienna, Budapest, Belgrade, Bucharest and Sofia.  [6]  Therefore showing the scale of how fast Russia was expanding through Eastern Europe. It also emphasis the split between Russia and the US creating more of an estranged relationship between the two super powers, because it is showing the spread of communism and how quick it was occurring. The United States feared the most was the Red Scare which was becoming more serious with each invasion of the countries within Eastern Europe. Stalin also set up the Berlin Blockade with the idea that he could push western power out of Eastern Berlin, which only escalated the situation. The cold War was the brave and essential response of free men to Communist aggression.  [7]  Schlesinger believes that the soviets were wrong and that the USA was trying to stop the USSR from going any further. Another view is T.A. Bailey who also believed that the Soviets were to blame; he thinks that they always had one more plan for world domination up their sleeves. In addition further actions took by Stalin which was contributing to the end result in being the cold war, was the Berlin Blockade on the 24th June 1948. Stalin decided to blockade West Berlin by cutting off road and rail links. To break the blockade armed forces would have to smash the blockade, however this would be seen as an act of war which Stalin new US wouldnt do. He believed they would abandon their zones and leave the whole of Berlin in soviet hands. However Stalin failed to gain control of Berlin. Although he failed in this case, it still antagonised America causing them to retaliate. Therefore due to Stalin wanting to gain a foot hold in Europe and to keep aggressively expanding. This shows that each action Stalin made were all catalysts in causing the Cold War. In addition the relationship between Russia and the US escalated further to the extent were another proxy war was occurring, which was the Korean War (1950- 1953). The Korean War was a military conflict between the Republic of Korea, supported by the United Nations, and the Democratic Peoples Republic of Korea and Peoples Republic of China (PRC), with air support from the Soviet Union. The war began on 25 June 1950 it was a result of the political division of Korea by agreement of the victorious Allies at the conclusion of the Pacific War. In 1945, following the surrender of Japan, American administrators divided the peninsula along the 38th Parallel, with United States troops, occupying the southern part and Soviet troops occupying the northern part. It was soviets foreign policy that lead to them being involved in the Korean War however it was China who physically participated in the war, where as Russia was acting behind the scenes to not actually cause a physical war between them and the US. By being involved in the war it just caused the US to be more wary of Russia and showed how much influence and power the USSR had gained to have that control over China and other countries that were also communist. After looking at the events leading up to the cold war, the short term and long term causes when focusing on the US perspective we see that their view was flawed because they feared what they did not understand, they did not understand how a country could be ran under a communist government and still work, especially when the US system was capitalist. The USs response was based on their misunderstanding and fear of USSR which was more commonly known as the red scare. For example the US and Britain believed that just before WW2 they seen the USSR as more of a threat than Hitler at that time. Overall some historians such as the Traditionalist believed that Russia was to blame for the Cold War. They believed that the Soviet-led governments sought to overthrow existing capitalist governments, which can be reinforced by the fact that Russias foreign policy was aggressive expansion. In addition the US and its allies were merely responding to the threats of the Soviet Union, as we can see by the Truman doctrine. I agree with traditionalists idea due to the fact that Stalin and his successors were convinced that the legitimacy of their rule depended on validating Marxist-Leninist predictions of world revolution. If they believed that they would only succeed when these predictions were completed then they were to blame for the cold war. Russia actions of aggressive expansion throughout Eastern Europe support this.

Russia Essay -- European Politics, Bilateral Relations

The change witnessed in modern day society can be traced back to the period of the 18th and 19th centuries. It is in this period that Western Europe achieved rapid economic growth and development. This was through the Agrarian and Industrial revolutions that swept across Europe, mostly Western Europe, causing in its wake rapid development and changing gender roles and lifestyles in general (Collins, 2006). It is also in Western Europe that events such as the French revolution brought about massive changes in society, completely altering the lifestyles of its citizens. However, the change did not end in Western Europe, but spread to other countries of the Eastern bloc, such as Russia. This was mostly through the influence brought about by bilateral relations. The changes thus brought forth cut across all spheres of peoples lifestyles including legal rights, access to education and positions of power, family size, fashion and ways of socialization. The society during this time was male dominated. Men enjoyed positions of power and responsibility and made all the decisions regarding the family. Access to education was also a preserve of the male child. Rights such as those of inheritance and land were allocation bestowed on the male offspring because of the continuity of the family. However, with the changes in the Western society, women started enjoying some of these rights, though initially in minimal ways. In France, the French revolution caused changes in the French educational system (Tuminez, 2000). The French government was committed to creating an educational system that would produce engineers, medical doctors and economists that would help the country achieve economic power. In changing the educational system, the Fren... ...ovell, 2010). Finally, the world continually celebrates women. In western countries, the Valentines Day, which is observed on the 14th day of February, celebrates lovers in a union but places emphasis on the woman as men traditionally buy flowers and gifts to please their women. This day was special even before the 19th century. This must have inspired the International women’s day in Russia, which is marked on the 8th day of March every year. The society values the role of women together with their contributions, in the community. Men buy their women flowers or even send cards to female colleagues and friends to appreciate them. The changes that took place in the West in the 18th and 19th centuries played a key role in influencing women in Russia and their roles in society with regard to fashion, education, religion, family and occupation have greatly changed.

Role of Visions and Hallucinations in Macbeth Essay examples -- Macbet

In Shakespeare’s Macbeth, Macbeth’s visions and hallucinations play a significant role and contribute to the development of his character. In the play Macbeth, a man is driven to murder his king and his companions after receiving a fairly ambiguous prophecy told by three witches. Although the witches triggered the series of events that later aid Macbeth’s descent into complete insanity, Macbeth is portrayed from the very beginning as a fierce and violent soldier. As the play goes on, several internal conflicts inside of Macbeth become clear. After he performs several bloody tasks, the madness inside of Macbeth is unmistakably visible to everyone around him. As a result of this insanity, he sees visions and hallucinations. Each time Macbeth hallucinates, he plunges further into insanity that is essentially caused by misguided ambition, dread and guilt. Macbeth has three key hallucinations that play a considerably important role in the development of his character: a dagger, the ghost of Banquo, and four apparitions while visiting the prophesying witches. Macbeth’s first hallucination and sign of madness comes directly before his wife and he murder King Duncan. After hearing from the witches that he will become the king and conversing with his wife about this, the two of them decide they must kill Duncan. From the beginning of the play, we see Macbeth is a loyal warrior, albeit a vicious one with no trouble killing. It is in the first scene that Macbeth’s brutality is illustrated. An army captain reported: â€Å"For brave Macbeth (well he deserves that name), Disdaining Fortune, with his brandished steel, Which smoked with bloody execution, Like valor’s minion, carved out his passage Till he faced the slave; Which ne’er sh... .... His insanity was a result of ambition taken much too far, ambition mutated and converted into evil by internal as well as social conflict; Macbeth’s wife did nothing to prevent Macbeth’s sickness and actually helped the problem develop. From his ambition came actions that filled his mind with conflict, dread, suspicion and guilt. It could be said that Macbeth was insane from the beginning, from the moment that the witches appeared to him in the third scene of the play or even from when he carved out his bloody passage in battle. Whether Macbeth was insane his whole life or just from the moment he first saw the imaginary dagger, it is indisputable that his visions and hallucinations only helped to supplement his lunacy. Works Cited Shakespeare, William. The Tragedy of Macbeth. Boston: D.C. Heath and Company, 1915. Google Books. Web. 3 Sept. 2015.

Adidas Is One of the Largest Companies in the Sporting

ADIDAS MARKETING COMMUNICATIONS EFFECTIENESS ADIDAS MARKETING COMMUNICATIONS EFFECTIVENESS TABLE OF CONTENT 1. Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. Introduction 2. 1 Adidas Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. 2 Europe sports equipment market overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4, 5, 6 3. Situtational Analysis 3. 1 PESTEL Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7, 8 3. 2 Porter’s Five Forces Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 3. 3 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10, 11 4. Consumer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12, 13 5. Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 6. Communications Mix 6. 1 Sports sponsorship†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15, 16 . 2 Celebrity endorsement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16, 17 6. 3 Product placements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 7. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 8. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 9. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 1. Executive summary| This report will measure the effectiveness of Adidas’s advertising campaign. To achieve this goal this report will go through the French market analyse and the target consumers. Moreover, SWOT, PESTEL and Porter’s Five Forces analysis demonstrate the different opportunities in future for Adidas and the multiple factors influencing the sports equipment industry.Adidas is one the leading company in the sports equipment industry (with Nike, Reebok†¦), recognizable with its three bands, and since few years he is launching very effective campaigns. This effectiveness it’s due to the celebrity endorsement. This report will be introduced by the introduction of the overview of Adidas’s market and secondly the sport equipment market in general. 2. Introduction| 2. 1 Adidas Overview Adidas is one of the largest companies in the sporting goods industry. The group has divided its operating activities by major brand into three divisions: Adidas, Reebok and TaylorMade-Adidas Golf.The group operates through more than 170 subsidiaries in Europe, the US and Asia, each focusing on a particular market or part of the manufacturing process. After the financial crisis of 2008 and economic difficulties of 2009, Adidas came back strongly in 2010 and can show an excellent year. The Group generated a record â‚ ¬ 12 billion in sales, a growth of 9%, clearly outpacing his major competitors. 2. 2 Europe sports equipment market overview Adidas offers sports equipment for all sports. It provides footwear and apparel for each sport (cricket, football, running etc)England cricket team, sponsor Adidas R. Madrid football team, sponsor Adidas As we can see in the table 1, in Europe the sports equipment market grew by 2. 1% in 2011 to reach a value of â‚ ¬13. 9 billion (Marketline 2012). And according to recent figures this growth will continue to increase, for more than 10% between 2011 and 2016 (Marketline, 2012). Table 1: EUROPE SPORT EQUIPMENT MARKET FIGURES| Year| â‚ ¬ Billion| % Growth| 2007| 12. 7| | 2008| 13. 1| 3. 1| 2009| 13. 3| 1. 9| 2010| 13. 6| 2. 0| 2012| 13. 9| 2. 1| Source: MarketlineThe graph above clearly demonstrates that the French market is the most important as far as the sport equipment market is concerned, with a total value of â‚ ¬3. 7 billion in 2011. The German and UK market, with respectively 18% (â‚ ¬3. 5 billion) and 18. 3% (â‚ ¬ 3. 5 billion) of the market share, follow it. And then comes the Italian and Spanish market (Marketline, 2012). These five markets cover more than 72% of the European sports equipment market. Source: Marketline The most valuable segment in this industry it’s clearly the ball sport equipment segment.Adidas is well presen t, as they make footballs for the World Cup, UEFA Euro and the Champions League. These three competitions are the most watched all around the world (715 millions people watched the 2006 World Cup Final). FIFA World Cup 2010 UEFA Euro 2012 Champions League 12/13 According to the graph the less valuables segments are racket sport equipment (9. 5%) and golf equipment (13. 6%). By adding both figures they are still inferior comparing to the ball sport equipment (25. 5%). 3. Situtational Analysis|As mentioned above this report will analyse the leading sports equipment market, in this case the French market. 3. 1 PESTEL Analysis Through this PESTEL analysis we will analyse which factors any company has to consider, while entering the French sports industry. POLITICAL: France is a highly centralized country; an elite group is dominating in the state and the corporation sectors. This situation persists despite attempts to decentralize power in last few years. Furthermore, according to the r ecent report â€Å"corruption is perceived to be widespread in French politics†. Datamonitor, 2011) ECONOMICAL: From 1999 to 2007 France’s exports share in eurozone felled by 16%, and French exports were of a value of $595 billion in 2010 (declined by 4. 6%). This will affect the prospects of the French economy in the near future. (Datamonitor, 2011) For a company like Adidas, which exports a lot to Asia with a total market of â‚ ¬2, 972 million in China and other Asian markets, it can effects their sales. (Marketline, 2012) SOCIAL: The French population is becoming aged. Indeed, more than 17% of the population have more than 65 years (Insee, 2012).The Government is expecting to allow 4% of the GDP to healthcare, pensions and dependency care related to the aged people. (Datamonitor, 2011) TECHNOLOGICAL: After the industrial age France is moving towards technological age. Indeed, we can see it by the number of patents deposited at the US Patent and Trademark Office ( USPTO), the figure reached 124,723 in 2010. (Datamonitor, 2011) In the other hand, the Government will withdraw the concept of Young Innovative Company, it will have is impact on the industrial growth and may reduce investments in the country. (Datamonitor, 2011) ENVIRONMENTAL:France was very active to prepare agreements on environmental protection and sustainable development and in the strengthening of international governance. In addition, with Norway, France initiated the Global Forest Partnership in 2010. (Datamonitor, 2011) But as the technological factors, the country is not encouraging and fulfilling his agreements. Indeed, last year France was assigned to the EU Court of Justice by the European Commission for its lack of attention in the industrial emissions regulations. The European Commission was telling that France has more than 60 factories that have not got environmental authorization of the EU. Datamonitor, 2011) LEGAL: Foreign investments increased by more than 20% co uple of years ago, 782 projects lead to nearly 32,000 job. Most of these projects were related to the renewable energy sector. In 2010, non-national companies based in France created two million jobs. Many of the government’s tax and labour reforms have been met with cynicism and public protests. The government may increase weekly working hours from 35 to 39 and abolish the wealth tax l'impot de solidarite sur la fortune. However, these moves will face public outrage and demonstration. 3. 2 Porter’s Five Forces AnalysisWe aim to measure an industry’s attractiveness and long-term profitability through Porter’s Five Forces analysis. Adidas and his competitor, as Nike, have reach to branch out in to retail after the industry of sports equipment has seen in recent years a great development of forward integration (as sportswear manufacturers). Despite the presence of major groups, in the French market of sports equipment, the market is still fragmented. Buyer power is becoming very strong, as there is a wide range of products available, and the existence of numbers of retailers and also the fact that some large firms have integrated forwards into retail.The expenses in sports equipment and apparel vary following the emergence of trends for particular sports. Another factor that influence purchases is the weather. It’s still possible to enter the French market by producing for example small quantities of custom-made golf and to have some economies of scales such as bulk buying. But, as seen in recent years the uninspiring revenue growth makes entry a less attractive for new entrants. The reliance on sales of sports equipment is reduced as many firms sell sports footwear and apparel in the French market. Rivalry is weakened as many large companies outsource their manufacturing. Marketline, 2012) Source: Marketline 3. 3 SWOT Analysis SWOT ANALYSIS| Strengths| Weaknesses| * Strong portfolio * Continuous research and development * Stro ng performance after 2010 FIFA World Cup * Worldwide presence | * Dependence on third party manufacturing * Unfunded postretirement obligations will impact cash flows adversely| Opportunities| Threats| * Reorganization to improve efficiency * Sponsoring major sports events * Global footwear market is growing| * Counterfeit products * Competition * Fluctuations of foreign currencies |Adidas has in his portfolio three brands, as follows: Adidas, Reebok and TaylorMade-adidas Golf. Adidas is well present all around the world, Reebok is improving day by day (for instance Thierry Henry is sponsored by Reebok), and TaylorMade-adidas Golf is the less known brand of his portfolio. Because of their policy to encourage research and development allows Adidas to come out with new and better products to face competition of Nike. As mentioned above Adidas makes football for major football competition and it benefits of the success of these competitions.After the establishment in the European and A merican markets, Adidas is targeting Asian market (total market of â‚ ¬2, 972 million in China and other Asian markets). (Marketline, 2012) As Adidas outsource 95% of his production to Asian country (32% of his suppliers are Chinese) it cannot control the quality of his product. Indeed, several products made in China have been recall by many US companies after the publication of the Consumer Product Safety Commission report. The company cannot tolerate a lack of quality in front of Nike, in order to keep market shares.The company provides retirements benefits to most of their employees. According to a recent report, the company planned pensions of â‚ ¬67 million but they reached â‚ ¬74 million, so an unfunded status of â‚ ¬7 million. (Marketline, 2012) In order to enhance its efficiency Adidas undertook reorganization. Indeed, the company moved to a function-related structure from a vertically integrated brand structure. Adidas has many agreements for sports events: * Au stralia Olympic Committee until 2016 * Japan Football Association until 2015 * Spanish Football Federation until 2018 * Argentine Football Association until 2022 FIFA World Cup 2014 * UEFA EURO 2016 * UEFA Champions League * 11 year global agreements with the NBA (official sponsor NBA, Women’s NBA and the NBA Development League) These events will help the company to en enhance its brand image and awareness among customers and also to strength its profitability. The global footwear market, not only the European market, has shown a growth in recent years. According to Datamonitor, the global footwear market grew by 2. 6% in 2009 to reach a value of $196. 3 billion. Footwear, clothing, accessories and sportswear are the largest segments, accounting for 67. % of the market's total value. Market’s forecast will reach the value of $230. 8 billion by 2014, representing an increase of 17. 6% from 2009. (Marketline, 2012) With the development of Asian countries, and the outsour cing of manufacturing of western companies in these countries, the counterfeit has increased and it’s a reel threat for companies. Adidas his facing competition of big companies, we identify as Adidas main competitors Nike, Puma, Callaway Golf Company and New Balance. As last threat we see the fluctuations of foreign currencies.For instance, in India a brand like Adidas is for the high-class society otherwise they cannot afford a football shirt, which cost about 60?. (Marketline, 2012) 4. Consumer Analysis| CONSUMER SEGMENTATION BASES| Behavioural| Demographic| * User status * Usage rate * Usage occasion * Brand loyalty * Benefits sought | * Income * Age * Sex * Race * Family| Psychographic| Geographic | * Values * Opinions * Attitudes Activities * Lifestyle| * International * Regional| This table shows the consumer segmentation bases that any company can use.They are usually the same regardless of the sector. Companies use segmentation in order to divid into groups’ c onsumers that have some characteristics and needs in common (Doole et al. , 2005). Hence, the company can attract easily those groups with specifics products. As his main competitor, Nike, Adidas target particularly young and middle age that practice sport. Another category of Adidas’s consumers has made by teams’ supporters (Real Madrid sold 1. 4 million shirts, Goal. com). Furthermore, there is a turnover of â‚ ¬1. 2 billion in goods related to football (Reuters 2012).Because of is large portfolio the company attract different customer markets with each brand, for instance golf interested consumers with TaylorMade-adidas Golf. The following perceptual map shows the positioning of Adidas as a company offering high quality products for a High price. Foot Locker and K-Swiss try to attract people with a lower income, whereas Nike and Puma apply the same price-quality strategy than Adidas. The competitive advantage of Adidas in comparison to those two companies, howeve r, is its positive brand image. At least, in the decision-making units (D. M.U) we may be influence by friends, the press or by the company’s advertising. The person who buys, decides and uses is usually the same. 5. Marketing Objectives| As any company, which is not the leader in his sector, Adidas has as objective to try to extend his market shares and in long terms strategy to be the leader by a continuous research and development of innovation. Through these innovations steps Adidas can provide comprehensive solutions to his customers (Kotlet and Keller, 2009). One of the reasons of Adidas’s campaigns effectiveness is his brand awareness with his three bands logo.And also is slogan â€Å"Impossible is nothing†, outpace our limits; make the impossible possible. In a survey reported by SportsOne (2010), 98. 8% of the respondent pool aged 13 and up that purchased athletic footwear or apparel could associate at each one of the brand elements to the company name. And another key factor is the role of celebrity endorsement. Through this marketing tool fans can associate themselves to the celebrity and to the brand. 6. Communications Mix| In order to target a wide audience and to build its brand equity, Adidas uses several marketing communications tools.According to Duncan and Moriarty the brand delivers impressions, that can strengthen or weaken customers views of a company, on each contact it has with his customers. Kotler and Keller reinforce this as they said the shape and colour of the package, the product’s style and price, the store decor, the salesperson’s (dress and manner) communicates to buyers. 6. 1 Sports sponsorship Because they benefits of a large coverage, sports activities are more attractive to sponsors (Fill, 2011). Indeed, sport events are the most sponsored because: * They attract large audience * Simplistic measure of segmentation Events duration permits to be more visible As shown above Adidas’s mai n segment is football with a market share of 34% (Chazouilleres, 2010). Therefore, Adidas’s sponsorship with major football teams has been motivated because of â€Å"the attraction of large and specific target audiences with whom a degree of fit is considered to exist† (Fill, 2011). Amongst football teams we can mention clubs like Real Madrid (2nd largest fans group in world), Chelsea (6th); national teams as Argentina, Spain; and of course the sponsorships of major football competition for years (FIFA World Cup, Olympics†¦). |Sponsorship is one of the important parts of the communications mix because it allows companies to communicate without the clutter of advertising. Of all types of sponsorship sport has captioned most attention and money (Fill, 2011). 6. 2 Celebrity endorsement In particular, a celebrity endorser should have a high level of visibility and a rich set of potentially useful associations, judgements and feelings (McCracken, 1989). Therefore, cele brities can play a more strategic role for their brands, not only by endorsing a product but also helping to design, position and sell merchandise and services.In these last years Adidas has sponsored many famous football players as Zinedine Zidane, David Beckham. Nowadays the main celebrity endorsed by Adidas is definitely Lionel Messi. They aim to attract football fans, and Adidas launched couple of weeks ago special football shoes for Lionel Messi (AdiZero F50, with a computer chip inside). 6. 3 Product placements Another tool of the communications mix is the product placement. This tool consists of putting his products, usually, in movies. Adidas uses this media because it’s a â€Å"billion dollar market† (Scevak, 2001).But since a decade product placement is not only made in movies but in all types of TV shows (Steinberg and Vranica, 2004). Since the release of â€Å"Blades of Glory†, we know that figure skating without Adidas is simply not the truth. The m ain characters guide you through the whole movie. In 2007 Adidas was already present in â€Å"Norbit,† â€Å"Stomp the Yard† and â€Å"The Messengers†. 7. Recommendations| For the future Adidas should be more aware about his brand image. Outsourcing 98% of his production in Asian country can affect his brand image because of the poor quality these manufacturers offer.By outsourcing his production can damage is research and development, which cost a lot. These two things, innovation and lack of quality, don’t match. Adidas should handle it as soon as possible in order to extend his market shares and face the competition. The company should continue to sign celebrities as they currently do. The celebrity endorsement is the main key of the marketing campaigns. But Adidas should not only focus on football market (even if is reliable market). It shows that company depends a lot on it. If in the future the market goes down, Adidas can be heavily affects by this .An ultimate recommendation can be to reinforce his presence on social networks as its use is growing amongst the youth market. 8. Conclusion| In this report we gave an overview of Adidas and the European sports equipment market. And we remarked that Adidas is the leading group in football industry, and the 2nd in sports equipment industry (after Nike). Then the report focused on the French sports equipment market. We analysed the market through two analyses, as follows: PESTEL, Porter’s five forces; and we made the SWOT analysis for Adidas. Targeted consumer are analysed nd marketing objectives are given to know how Adidas approach these consumers. We choose three different tools – sports sponsorship, celebrity endorsement and product placement – in order to explain the communication strategy used by Adidas. Finally, recommendations are done on how, in future, Adidas can maintain his leading position in the football industry and how to extend market shares and how face the competition. 9. Bibliography| Marketline (2012) Industry Profile – Europe Sports Equipment Marketline (2012) Industry Profile – France Sports Equipment Datamonitor (2011) Country Analysis Report FranceDatamonitor (2011) Company Profile adidas AG Institut national de la statistique et des etudes economiques –Insee (2012) Bilan demographique SportsOne (2010) Doole, I. , Lancaster, P. and Lowe, R. (2005) Understanding and managing customers, Essex: FT Prentice Hall Kotler, P. and Keller, K. L. (2009) Marketing Management, 13th Edition, Pearson International Edition Duncan, T. and Moriarty, S. (2006) â€Å"How Integrated Marketing Communication’s ‘Touch Points’ can operationalize the service-dominant logic†, The Service-Dominant Logic of Marketing: Dialog, Debate, and DirectionsFill, C. (2011) Essentials of marketing communications, 1st Edition, Prentice Hall Steinberg, B. and Vranica, S. (2004) â€Å"Prime-Time TV’s N ew Guest Stars: Products†, Wall Street Journal, January 13, 2004 McCracken, G. (1989) â€Å"Who is the celebrity endorser? Cultural foundations of the endorsement process†, Journal of Consumer Research, December 1989, 16 Scevak, N. (2001) â€Å"The Evolution of Product Placement† Available URL: http://www. internetnews. com/bus-news/article. php/785431/The+Evolution+of +Product+Placement. htm

Observation and Description Essay

1. Explain a learning theory observed in the video.  In the field trip, experiential learning was applied by the facilitator. In experiential learning, students are immersed in a real environment and exposed in a real situation. Experiential learning is based on constructivist theory whereby the learners play active roles in assimilating knowledge onto their existing mental framework and apply their school learned knowledge to the real world (Henley, 1994). In the video, students work with a professional to investigate and learn about nature at Fermilab. Students used magnifying lenses and their senses to see, smell, hear, and feel the plants that they were holding. Initially, students worked in pairs, share their knowledge and make comparison. Then, they worked in groups and write down what they have observed. Thus, the learners have applied the knowledge and concepts that they have learned in the classroom about living things to a real environment at Fermilab. Through the exchange of knowledge and observations among members of the group, they became active learners and teachers. Experiential learning was formulated by Carl Rogers who claimed that significant learning takes place when the subject matter is relevant to the interest of the learner and when external threats are at a minimum (Dover, 2008; Kearsley, 2008). The teacher must set a positive climate for learning, use learning resources, balance intellectual and emotional component of learning and share feelings and thoughts with the learners (ibid). Learning about nature, the prairie, wetlands and the diversity of life took place in Fermilab, a natural environment. Before students were taken around Fermilab, the facilitator gave them some rules to follow to protect the environment and everyone in the area. Hence, there was a positive climate for learning, the experience was significant to the students and the external threat to learning was kept at a minimum. b. Describe the observed teaching situation in terms of group characteristics, seating arrangement, and any additional criteria necessary to present the setting of the learning environment. The teaching and learning process took place at Fermilab where students observed the plants, animals and wetlands to determine the diversity of life in the environment. Initially, all students sat on the grass and work in pairs in observing the plants. They were also holding their magnifying lenses as they listened to the instructions of the facilitator. Each pair consists of a boy and a girl of the same age and grade level. They interacted with their teammates and discussed what they have observed. Then they worked in groups, reflected on what they have observed and shared what they have learned. There were two boys and two girls in each group. c. Describe the observed teacher-to-student interactions. Students were attentive to their teacher. When the facilitator says, â€Å"I want you to look at the plant, smell the plant, listen to the plant, shake it†¦see if it rattles†, students who were working in pairs got their magnifying lenses to look closely at the plants and follow the instructions of the teacher. Everyone was engaged in the activities. In another scene, a small group of students were listening attentively to a professional as she speaks about the different environments that they will observe and investigate. She also provided some rules that they need to observe to protect the environment and everyone at Fermilab. While the facilitator speaks before the students, there was a female teacher who was standing beside her. d. Describe the observed student-to-student interactions. In the first activity, a buddy system was established whereby students work in pairs while seating on the grass and observing the plants. A boy and a girl were interacting with each other and exchanging knowledge on what they have observed. In another activity, there were four students in each group. They were taking down notes on the plants that they were investigating. As students work in groups, peer teaching was established as groupmates do some discussions and kept their voices low so as not to disrupt the other groups. They were all doing their activities in an orderly manner. Analysis, Exploration, and Reasoning a. Describe the purpose of the observed lesson. The objective of the lesson is to learn about nature and to determine the diversity of life in different environments through active learning and immersion. Through experiential learning, students were able to explore the plants, animals and different environments in Fermilab through the use of their sense of sight, touch, smell, and hearing. The lesson also aimed to provide a hands-on experience on a real or natural environment instead of looking at the pictures, reading about nature and environment and staying in the classroom. The activities gave students the opportunity to work with other students and share their knowledge and observation with other members of the group. The activities also develop the social skills of the students. The activities aimed to foster cooperation as students need to follow rules to protect themselves, other people, nature, animals, and the environment. b. Describe a teaching strategy implemented in the observed lesson. Experiential learning is a strategy used by teachers to incorporate learning theories into lessons. As the students learn about nature and the diversity of life in their field trip, they will be able to construct their own knowledge about the protection of nature from what they have observed and experienced at Fermilab. Through experiential learning, the theory of constructivism can be applied in which learners actively build knowledge and skills, construct new ideas or concepts based upon their current and past knowledge (Bruner, 1990). Students have learned about plants and animal life in the classroom, through their readings or viewing of films or television programs. Now that they have an actual experience of nature’s life in Fermilab, their knowledge and experience are added to what they have already learned. Hence, they will be able to construct their own ideas on how to protect and care for nature and animals. c. Analyze the teacher’s possible purpose for implementing a teaching strategy observed in the video. The possible purpose of implementing experiential learning is to make each learner directly involved with nature and the diversity of life in different environments at Fermilab. The activities whereby students work by pairs or by groups and learn from one another will foster retention and comprehension of the subject matter because they learn through meaningful learning and teaching experience. The experiential activities make learners directly experience, discover and appreciate nature and environment through the use of their senses. Experiential learning also allows students to reflect on their experience, and generate understanding and transfer of skills and knowledge. d. Describe the level of student engagement with the observed lesson In the video, there was a high level of students’ engagement in the activities. This was evident in their participation to all the activities as they work in pairs and in groups in sharing their knowledge and observations on the plants that they were investigating. The students were listening and following the instructions of their teacher. When the teacher says, I want you to look at the plants, smell the plants, etc. , students who were working in pairs, got hold of the plants and observed them closely with their magnifying lenses. They were also attentively listening to the professional who was explaining about the environments and the diversity of life that they will examine within the Fermilab and the rules that they need to follow.

Essay Topics

Essay Topics * Engineering, like all professions, functions in a global economy. Describe what you think students should do while in college to better prepare themselves for a career in the global economy. * You have just completed writing your 476 page autobiography and we would like to see a sample of what you have written. Please send us either page 231 or page 398. Feel free to also include one paragraph of acknowledgements at the end. * All practicing medical doctors, dentists, and many other professionals are required to be licensed.Engineers who offer their services to the public or work in a few other areas must also be licensed but generally, engineers who work in industry are exempt from licensure. Explain why you think engineers working in industry should or should not be licensed. Note that licensure requires a four-year engineering degree, passing the Fundamentals of Engineering exam, obtaining four years of qualifying engineering experience, and passing a Principles and Practices exam. Both exams are eight hours long. The Space Shuttle has flown its last mission and some would argue that the future of manned space exploration by the United States is uncertain. What do you think the United States’ policy towards manned space exploration should be? Some issues (you do not need to address them all) to consider are: Should the commercial sector take a leading role? What role should engineers have in setting and executing the policy? Should a mission to the moon, Mars, or other place be planned? * ————————————————- Topic A: ———————————————— Write an essay in which you tell us about someone who has made an impact on your life and explain how and why this person is important to you. * —————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Topic B: ————————————————- Choose an issue of importance to you—the issue could be personal, school related, local, political, or international in scope—and write an essay in which you explain the significance of that issue to yourself, your family, your community, or your generation. ————————————————- Topic C: ————————————————- There may be personal information that you want considered as part of your admissions application. Write an essay describing that information. You might include exceptional hardships, challenges, or opportunities that have shaped or impacted your abilities or academic credentials, personal responsibilities, exceptional achievements or talents, educational goals, or ways in which you might contribute to an institution committed to creating a diverse learning environment.

Parent: Beloved or Forgotten

â€Å"It's a Special bond that spans years through laughter, worry, smiles and tears, A sense of trust that scant be broken, A depth of love sometimes unspoken, A lifelong friendship built on sharing, Hugs and kisses, warmth and caring, Parent and child, their hearts as one – A link that can never be undone. † Who are we now? Are we someone whose name are known to be excellent,known to be talented,known to be Influencing, or known to be an Individual who can do something great In any Industry we were Involved.I'll bet you have something In your mind that describe of yourself out of every attainments you've got as of today,And even that someone you want of who you will be in the future. But, I can say that no matter who we are, We are nothing without them.. They are the most two influential people who are the real heroes behind every successful man on earth, for they are the one who sowed the seed in our hearts at the time we are born causes us to be successful today or even tomorrow.Today, we adult or young people, has been exposed to any possible technology around us, of course we know that it consume much of our time, and then again after ere become busy with our studies, careers, hang-outs, gigs with friends and to other self Interest we are engage to. Commonly, Here ends our whole day, until become weeks, months or years. We can only count by fingers that we have spent a quality time with them, deliberately bring ourselves to bothers about their concerns and to know their minds.Somehow we maybe missing of time to give a second to think how are THEY? How they feel when they were alone at home, or to know that they were not feeling well or simply to give time talking with them without reasons. With these, we don't really express a love that is worthy for them. They were forgotten†¦ There Is no perfect parents that exist, some of them maybe the reason why you are In pain right now.Some maybe busy as well with businesses so don't have time fo r you as well, some maybe you as their child Is not that proud of them because they were not the parents you dream of, some were willfully taken for granted by us because they were a â€Å"kind† type parents to get angry by our mistakes. In my heart, Whatever lived in the world, why we are now able to stand in our place right now and able to claim our future. Being who and what they are, it is not enough to forget all their toils for us.Even conflicts is also not enough for us to turn our back to them. To love them is simply to give them a time. To honor them is simply to acknowledge them with our achievements. To cherish them is simply to serve them in any possible way we can do. To remember them is simply to say â€Å"thank you† and â€Å"I love You† my dear parents. So let's reflect, which one we are as a child to a parents. It is always important to remember that everything has an end and every instance is transient. Let us not bring ourselves to things that we may regret. Act now! Start now!

Book Review Of Rich Dad Poor Dad Philosophy Essay

Book Review Of Rich Dad Poor Dad Philosophy Essay Rich Dad, Poor Dad: What The Rich Teach Their Kids About Money – That The Poor And Middle Class Do Not! Nobody wants to be poor. Everyone wants to be rich. However, no matter how high people reach or how hard people work, still many of us struggle financially, have insufficient funds to meet our expenses, are unprepared for retirement and simply are not able to attain all our wants. And there are only but a few â€Å"lucky ones† who end up being successful, money-wise. And the solutions that we normally come up with are to look for higher paying jobs, get a second or even a third job, acquire more assets and maybe hope to win the lottery. In this book, the author presents that our thoughts and actions have great impact on our lives. Our way of thinking, choices and decisions lead us to become either rich or poor. By presenting two contrasting mentalities, we get to not just accept one but to ponder on both and choose for ourselves how we will live our lives. The centra l and most important point presented here is in order for us to prevent money struggle, as early as we can, we should already be thinking, reflecting and directing our thoughts toward becoming rich. We should teach and use our minds to harness the power of money. This book is a wake up call to all of us to educate ourselves on money matters. Financial education is not being taught in school. We first learn it at home. And since most of us are not financially literate and the advice that we give are from past generations that do not really meet the changes of the present times, we end up teaching the young ones how to become like what most of us already are. A poor man can only teach much and mostly those teachings are what they have applied for themselves, thus continuing the cycle of money struggle. It is alarming to note that a lot of people are on their path to becoming poor each day and only a handful become mindful of their future and the future of nations and the rest of the w orld. I think finishing this book is not the point where we start applying this knowledge. Teaching our children but not changing our ways might just be not so beneficial, and so I suggest that upon learning this new perspective on money, one should realign his thinking, choices and decisions in order to fully reap the bounties. Some of the advice presented in this book are quite scary and risky but they do challenge us to exercise our minds and stretch our thoughts. It was also surprising how Robert Kiyosaki began this book. He was downright challenging the traditional ways of sending our children to school, motivating them to get grades and finish their studies and influencing them to find a good job by telling us that this could be their path to becoming poor. Further, he clearly chose the Rich Dad for his role model, someone who did not even finish the eighth grade.